Business Innovation : A Case Study Approach

Title: Business Innovation : A Case Study Approach
Author: Vijay Pandiarajan
ISBN: 1032041870 / 9781032041872
Format: Soft Cover
Pages: 356
Publisher: Routledge
Year: 2022
Availability: 2 to 3 weeks

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This book provides an understanding of innovation models and why they are important in the business context, and considers sources of innovation and how to apply business frameworks using real-world examples of innovation-led businesses.

After providing a solid background to the key concepts related to innovation models, the book looks at why innovation takes place and where the sources of innovation lie, from corporate research to crowd-sourced and government-funded initiatives. Innovation models across manufacturing, services and government are explored, as well as measuring innovation, and the impact of design thinking and lean enterprise principles on innovation and sustainability-driven imperatives.

Offering a truly comprehensive and global approach, Business Innovation should be core or recommended reading for advanced undergraduate, postgraduate, MBA and Executive Education students studying Innovation Management, Strategic Management and Entrepreneurship.

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Preface

Part I : "What" - Introduction to Innovation
Chapter 1 :
Innovation : General Background
Chapter 2 : Models of Innovation
Chapter 3 : Challenges Embracing Innovation

Part II : "Why" - Innovation Imperatives
Chapter 4 :
Innovation - A Key to Business Success

Part III : "Where"- Sources of Innovation
Chapter 5 :
Sources of Innovation

Part IV : "How" - Approach to Advance Innovation
Chapter 6 :
Framework Based Innovation Approach

Part V : Innovations in Industry Verticals
Chapter 7 :
Innovations in Manufacturing
Chapter 8 : Innovations in Service Industry
Chapter 9 : Innovations in Government

Part VI : Economics of Innovation
Chapter 10 :
Measuring Innovation

Part VII : Special Topics on Innovation
Chapter 11 :
Design Thinking
Chapter 12 : Lean Enterprise and Innovation
Chapter 13 : Sustainability-focused Innovation

Part VIII : Case Studies
Case 1 : Amgen - Biosimilar Innovations - By Kavya Sivan
Case 2 : FedEx - Innovation Through Sustained Adaptability - By Alaina Gregory
Case 3 : Reliance Jio - From 4G to Digital Innovation - By Hursh Motwani
Case 4 : Stryker Case Study - Design Thinking Response to COVID-19 - By Kyle Geiger
Case 5 : Whirlpool - A History of Sustained Innovation from Within - By Malik Abbasi
Case 6 : Apple’s Swift - A Programming Language Innovation for the Future - By Maxwell Cornellier
Case 7 : Microsoft - The Age of Nadella - By Serena Wang and Minnie Sun
Case 8 : The Procter & Gamble Company - A Unique Innovation Approach - By Minnie Sun and Serena Wang
Case 9 : Timberland - Sustainable Innovation - By Drew Arnson
Case 10 : Zara-Inditex - Fast-Fashion Done Right - By Rocco Pelà
Case 11 : Patagonia - Leader of a Sustainable Business - By Suzanna Yik
Case 12 : Amazon - Head in the Cloud : Transformation Through Leadership’s Lens - By William McCrone
Case 13 : Ericsson’s Innovation through M&A - By Derek Kuo
Case 14 : Samsung’s New Age Innovation Using Organization and Culture - By Derek Kuo
Case 15 : Sun Pharma Industries - Innovation through Specialty Acquisition Strategy, Technology, Leadership, and Culture - By Katie Kuhlman
Case 16 : Ecovative Design - Sustainable Business - By Daniel Meeks
Index