Our intent in preparing this sixth edition has been to effectively an interestingly cover what every senior-level of MBA students needs to know about craffting, implementing, and executing business strategies-an objective reflected in the new title. The revisions and enhancements extend from cover to cover. You'll find a fresh and greatly expanded treatment of strategy implementation grounded in contemprorary academic research and practitioner experience, new sections covering the latest advances in strategic analysis and strategy formation, and a readings collection that has been expanded from 9 to 15 articles, 14 of which are new. Throughout, the presentation reflects a mainstream conceptual framework, a sharp focus on analytical techniques, and cutting-edge contributions to strategic thinking.
Preface
Part 1 : The Concepts and Techniques of Strategic Management Chapter 1 : The Strategic Management Process : An Overview Chapter 2 : The Three Strategy-Making Tasks : Developing A Strategic Vision, Setting Objectives, and Crafting A Strategy Chapter 3 : Industry and Competitive Analysis Chapter 4 : Company Situation Analysis Chapter 5 : Strategy and Competitive Advantage Chapter 6 : Matching Strategy to A Company's Situation Chapter 7 : Corporate Diversification Strategies Chapter 8 : Strategic Analysis of Diversified Companies Chapter 9 : Implementing Strategy : Core Competencies, Reengineering, and Structure Chapter 10 : Implementing Strategy : Budgets, Policies, Best Practices, Support Systems, and Rewards Chapter 11 : Implementing Strategy : Culture and Leadership
Part 2 : Readings in Strategic Management Part 3 : Appendix : A Guide to Case Analysis