Can small changes create big reults? Oracle veteran Frank Prestipino proved that the answer is yes. By applying incremental, constructive changes that did not require large budget spending or lengthy management approvals, Prestipino increased Oracle's and other company's customer demand and profitability-without subjecting them to unacceptable risks.
Now, in Getting to Big the Small Way, Prestipino shares his unique approach for using incremental changes to make large improvements, and shows you how this method can be used in any size business regardless of the industry. Drawing upon his remarkable success at Oracle as well as his experiences at other organizations that achieved great results by thinking small, Prestipino presents an executable strategy for pinpointing the areas in your business where precise change will deliver huge returns.
Prestipino gives you proven tools and techniques that can be easily adopted, with immediate results. He shows you how to grasp fresh opportunities and take steps into new markets with a solid growth strategy. After you determine your mission statement and discover how to connect your company's values with those of your customers, you'll learn how to use small actions to:
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Exploit the products, skills, and resources already in your company
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Make improvements that will unlock and open new doors to growth
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Find new markets you never thought you could enter _
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Set priorities and ensure that the right attitudes and motivational drivers are in place _
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Identify your true competitors-and decide how to stand apart from them
Prestipino then brings everything together by helping you define the action steps that can be delegated across your organization and empower your employees to bring about change. Throughout, Prestipino provides frameworks for you to follow when implementing your strategy-and ways to measure and manage the success of your incremental advances.
Preface
Chapter 1 : The Big Effect Of Small
Chapter 2 : Think Small : Aim Big
Chapter 3 : Bigger By The Niche
Chapter 4 : Drilling To The Core
Chapter 5 : Getting Ti Big The Small Way
Chapter 6 : Small Ways To Gain Competitive Advantage
Chapter 7 : Getting Ready For Bigness
Chapter 8 : Small Tactics Workshop
Chapter 9 : Put Small Things First
Chapter 10 : The Measure Manage Cycle
Index
