Sharing successful examples of sustainable products from around the world, Green Products : Perspectives on Innovation and Adoption supplies an in-depth analysis of the key factors that influence the adoption of sustainable products. It examines case studies of green production and consumption from a business perspective—considering both technological and public-policy concerns. The text presents stories of success in green production and explains what made them successful. It includes coverage of:
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Sustainable tourism in the Galapagos Islands
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The revival of battery-powered electric vehicles in Japan
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The transition from oil dependency to sustainability in Denmark
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The promise of sugarcane ethanol as a cleaner fuel alternative
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Sustainable urban mass transport
Mapping the universe of green products, this book is the result of a joint effort of researchers affiliated with the Joseph H. Lauder Institute of Management & International Studies and the Wharton School at the University of Pennsylvania.
Preface
Chapter 1 : Mapping the Universe of Green Products
Chapter 2 : The Need for Sustainable Energy Systems
Chapter 3 : The Transition from Oil Dependency to Sustainability in Denmark
Chapter 4 : The Revival of Battery-Powered Electric Vehicles in Japan
Chapter 5 : Sustainable Urban Mass Transport
Chapter 6 : The Promise of Sugarcane Ethanol as a Cleaner Combustion Engine Fuel
Chapter 7 : The Challenge of Sustainable Tourism
Chapter 8 : Conclusion : Green Product Innovation and Adoption
Bibliography
Appendix I : The Green Products Universe
Appendix II : Essential Readings on Green Products
Index
