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Total Book : 4
 

Competing on Analytics : The New Science of Winning

Author: Thomas H. Davenport
ISBN: 1422103323 / 9781422103326
Year: 2007
Availability: Out of Stock
You have more information at hand about your business environment than ever before. But are you using it to "out-think" your rivals? If not, you may be missing out on a potent competitive tool. In "...
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List Price: $ 29.95

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Greater Good: How Good Marketing Makes for Better Democracy

Author: John A. Quelch, Katherine Jocz
ISBN: 1422117359 / 9781422117354
Year: 2007
Availability: Out of Stock
Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In "Greater Good", the authors contend that marketing...
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List Price: $ 35

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The Age of Unreason

Author: Charles Handy
ISBN: 0875843018 / 9780875843018
Year: 1990
Availability: Out of Stock
In an era when change is constant, random, and, as Handy calls it, discontinuous, it is necessary to break out of old ways of thinking in order to use change to our advantage. Handy examines how dra...
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List Price: ` 595

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The Balanced Scorecard: Translating Strategy into Action

Author: Robert S. Kaplan David P. Norton
ISBN: 0875846513 / 9780875846514
Year: 1996
Availability: Out of Stock
The Balanced Scorecard provides the management system for companies to invest in the long term-in customers, in employees, in new product development, and in systems-rather than managing the bottom ...
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List Price: $ 39.95

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