Title: International Business, 4th Edition Author: K. Aswathappa ISBN: 0070700877 / 9780070700871 Format: Soft Cover Pages: 772 Publisher: TMH Year: 2010 Availability: Out of Stock
Description
Contents
The new edition continues to discuss basic concepts of international business in a comprehensive manner. It provides a lucid treatment of the theory and practice of global business in the Indian context. Flourished with case-lets drawn from contemporary businesses, it will acquaint the students with the fundamentals of global business.
Preface to the Fourth Edition
Preface to the First Edition
List of Cases
List of Exhibits
Part I
Chapter 1 : Nature of International Business Chapter 2 : Multinational Corporations Chapter 3 : Global Trade and its Theories Chapter 4 : Foreign Direct Investment
Part II
Chapter 5 : Political and Legal Environment Chapter 6 : Cultural Environment Chapter 7 : Managing Across Cultures Chapter 8 : Negotiating Across Cultures Chapter 9 : Technological Environment Chapter 10 : Economic Environment
Part III
Chapter 11 : International Strategic Management Chapter 12 : International Organisation Structure Chapter 13 : International Strategic Alliances Chapter 14 : Integration Between Countries Chapter 15 : Institutional Support to International Business Chapter 16 : World Trade Organisation
Part IV
Chapter 17 : International Operations Management Chapter 18 : International Marketing Chapter 19 : International Financial Management Chapter 20 : Financing Foreign Trade Chapter 21 : International Accounting Chapter 22 : International Human Resource Management
Part V
Chapter 23 : Social Responsibility and Ethical Issues in International Business Chapter 24 : Future of International Business Chapter 25 : E-Business