Author: Geoff Humphrey ISBN: 1852510668 / 9781852510664 Year: 1990 Availability: In Stock
The current deregulation in financial services and the further relaxation of restrictions on advertising by law and accountancy firms have created a new demand for guidance in an area where very lit...
Author: Christian Longhi, R. Arena ISBN: 3540638105 / 9783540638100 Year: 1998 Availability: In Stock
Market economy has become today the predominant economic system in the world. One of the tasks of the book is to define analytically the essential features of a market economy. The other purpose is ...
Author: Ted Nicholas ISBN: 0793104866 / 9780793104864 Year: 1992 Availability: Out of Stock
Direct-marketing wizard Ted Nicholas founded Enterprise Publishing 20 years ago with the book How to Form Your Own Corporation Without A Lawyer for Under $50. He has since established his firm as ...
Author: Arthur M. Hughes ISBN: 1557385513 / 9781557385512 Year: 1994 Availability: Out of Stock
Not only the most thorough guide available on the design and customization of an effective database program, it also takes the reader, step-by-step, through the process of interpreting data and impl...
Author: Andrew Crofts ISBN: 1852511613 / 9781852511616 Year: 1992 Availability: Out of Stock
British companies are currently spending over #500 million a year on corporate hospitality and the industry is growing. This text is aimed at helping managers to avoid expensive mistakes and provide...
Author: Bruce I. Newman, Philip Davies ISBN: 0789033690 / 9780789033697 Year: 2006 Availability: In Stock
Find out the real impact political marketing has on the democratic process
Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, provi...
Author: ISBN: 007680906 / 9780070680906 Year: 2011 Availability: In Stock
The 7 Principles of Brand Management is a useful primer for any Marketer, and Gupta has done an admirable job of distilling a lot of experience and learning into an easy to use framework. The most c...
Author: Al Ries, Jack Trout ISBN: 007053375X / 9780070533752 Year: 2012 Availability: Out of Stock
"...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Posit...
Author: M.G. Parameswaran ISBN: 0070583226 / 9780070583221 Year: 2012 Availability: Out of Stock
Marketing is about building brand value for the consumers, society and intermediaries.
So how does a person, an institution or a business entity build brand value: Can a methodology be evolved th...
Author: Sunil K. Parameswaran ISBN: 9351340309 / 9789351340300 Year: 2009 Availability: Out of Stock
The Securities Markets Series has been designed to cater to professionals who do not have time to read and assimilate a treatise on Financial Management or Corporate Finance. It provides a reasonabl...
Author: Michael Justin Lee ISBN: 1259061078 / 9781259061073 Year: 2012 Availability: Out of Stock
"You will put down this insightful book with a much deeper understanding of two of the more indispensable topics of the twenty-first century: China and sound financial practices." -- Jon Huntsman, J...
Author: Arthur Middleton Hughes ISBN: 1259029050 / 9781259029059 Year: 2012 Availability: Out of Stock
Since the previous edition of Strategic Database Marketing was published in 2006, digital tools like Google, e-mail, mobile devices, and social networking sites have completely changed the game. Cus...
Author: Kinjal Medh, M.G. Parameswaran ISBN: 0070707138 / 9780070707139 Year: 2011 Availability: Out of Stock
The Case Book II highlights the key issues involved in the creation of brand building, consumer products, durables and services advertising. The case book has been compiled by the authors from the a...
Author: A.V. Rajwade ISBN: 0070148880 / 9780070148888 Year: 2011 Availability: Out of Stock
The last few decades have been witness to a far greater degree of globalisation. There has been a leap in world trade and cross-border finance, and a sharp rise in the currency exposures of Indian b...
Author: Dun & Bradstreet ISBN: 0070620946 / 9780070620940 Year: 2011 Availability: Out of Stock
Propelled by India's economic growth, Indian securities market is continuing to provide opportunities for wealth creation. However, a timely and accurate valuation of securities is imperative for ar...
Author: Samuel C. Weaver ISBN: 1259027716 / 9781259027710 Year: 2012 Availability: Out of Stock
If your job focus is on managing employees and overseeing corporate affairs, financial analysis may sound like a foreign language to you. But, in today?s competitive business environment, it is cruc...
Author: Sunil K. Parameswaran ISBN: 0070620830 / 9780070620834 Year: 2009 Availability: In Stock
The Securities Markets Series has been designed to cater to professionals who do not have time to read and assimilate a treatise on Financial Management or Corporate Finance. It provides a reasonabl...
Author: Ram Krishna Sinha ISBN: 1259005976 / 9781259005978 Year: 2012 Availability: In Stock
For a budding professional, venturing into a career is a move that is attached to a myriad of emotions where he/she is apprehensive, unsure and even scared as to how they are to adapt and mould them...
Author: Amitava Chattopadhyay, Aysegul Ozsomer, Rajeev Batra ISBN: 1259029220 / 9781259029226 Year: 2012 Availability: Out of Stock
From smartphones and computers to blue jeans and beer, companies from China, India, Taiwan, Mexico, Turkey, and other emerging markets are now winning leading market shares with their own-branded, h...
