Number Sense : How to Use Big Data to Your Advantage

Acknowledgments
List of Figures
Prologue

Part I : Social Data
Chapter 1 : Why do Law School Deans Send Each Other Junk Mail?
Chapter 2 : Can a New Statistic Make Us Less Fat?

Part II : Marketing Data
Chapter 3 : How Can Sellouts Ruin a Business?
Chapter 4 : Will Personalizing Deals Save Groupon?
Chapter 5 : Why Do Marketers Send You Mixed Messages?

Part III : Economic Data
Chapter 6 : Are They New Jobs If No One Can Apply?
Chapter 7 : How Much Did You Pay for The Eggs?

Part IV : Sporting Data
Chapter 8 : Are You a Better Coach or Manager?

Epilogue
References
Index