Preface
Introduction
Section A : The Pros and Cons of Owning Your Own Business
Chapter 1 : Advantages of a Small Business
Chapter 2 : Challenges of a Small Business
Section B : The Mini-Biz® Concept
Chapter 3 : What is a Mini-Biz?
Chapter 4 : Keys to Starting a Mini-Biz
Chapter 5 : What’s the Catch?
Chapter 6 : How to Succeed with Your Mini-Biz
Chapter 7 : Other Choices You Have
Section C : Your Opportunities and Options
Chapter 8 : This Worlds of Opportunities
Chapter 9 : Four Ways to Select a New Mini-Biz
Chapter 10 : Sources of Ideas for Your Mini-Biz
Chapter 11 : How to Create a New Business Opportunity
Section D : Starting the Selection Process
Chapter 12 : Learning About Yourself
Exercise 1 : Personal Factors to Consider
Exercise 2 : What Can You Give to Your Mini-Biz?
Exercise 3 : What Do You Want from You Mini-Biz?
Section E : Testing Your Choices
Chapter 13 : Where to Get Help
Chapter 14 : The Importance of Early Testing
Chapter 15 : Why We Need to be Specific
Chapter 16 : Knowing About Your Customers
Chapter 17 : What You Should Know About Competition
Chapter 18 : Zero Budget Market Research
Chapter 19 : A “Business Plan” for Your Mini-Biz
Exercise 5 : Looking at Your Financial Needs
Exercise 6 : Looking at Your Marketing Needs
Section F : Getting Ready
Chapter 20 : How Important is Location?
Chapter 21 : Selecting the Legal Form of Your Mini-Biz
Chapter 22 : Your Business Bank Account
Chapter 23 : Do You Need Permits or Licenses?
Chapter 24 : What About Zoning Restrictions?
Chapter 25 : Does Your Business Need Insurance?
Chapter 26 : What About Tazes?
Chapter 27 : Tax Deductions: The Good Tax News
Chapter 28 : Employee Payroll Taxes
Section G : Starting Your Mini-Biz
Chapter 29 : Naming Your Mini-Biz
Chapter 30 : Startup Purchases
Chapter 31 : Pricing: What to Charge
Chapter 32 : Selecting Your Selling Approach
Exercise 7 : Selecting Your Selling Approach
Chapter 33 : How Are You Going to Advertise?
Chapter 34 : Promoting a Mini-Biz with Publicity
Exercise 8 : Your Advertising and Publicity
Chapter 35 : Overcoming Startup Problems
Chapter 36 : Recordkeeping
Section H : Making Your Mini-Biz Grow
Chapter 37 : How to Make Your Mini-Biz Grow
Chapter 38 : Changes You May Want to Make
Section I : A Directory of Mini-Biz Opportunities
Chapter 39 : Introduction
D1 – D4 : Service Business Opportunities
D1 : For Individuals
D2 : For Homes and Cars
D3 : For Businesses
D4 : As an Independent Contractor
D5 – D8 : Sales Business Opportunities
D5 : Buy to Sell
D6 : Sell to Order
D7 : Mail Order
D8 : Multi-Level Marketing
D9 – D12 : Production Business Opportunities
D9 : Make to Sell
D10 : Make to Order
D11 : Raise to Sell
D12 : Publish and Sell Information
D13 – D14 : Creative Business Opportunities
D13 : For Resale
D14 : For Production
D15 : Promotional Business Opportunities
D16 : Business Opportunities If You Own Certain Equipment
Section J : Your Final Checklist
Exercise 9 : A Checklist for Your Mini-Biz
Exercise 10 : Selecting Your Mini-Biz
Guide to Opportunities
Resources for Small Business
Index
List of Exercises
