Strategic Management : Creating Competitive Advantages, 6th Indian Edition
|
Send to friend |
|
|
|
Title: Strategic Management : Creating Competitive Advantages, 6th Indian Edition
Author: Alan B. Eisner, Bongjin Kim, G.T. Lumpkin, Gerry McNamara, Gregory G. Dess
ISBN: 1259098680 / 9781259098680 Format: Soft Cover Pages: 592 Publisher: McGraw-Hill Year: 2013 Availability: Out of Stock
Special Indian Edition
|
|
|
|
|
|
Strategic Management: Creating Competitive Advantages (Concepts only), sixth Edition, by the prestigious authors Dess/Lumpkin/Eisner and new co-author Gerry McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses’ use of blogs and social networking sites and more. The text is rounded off by rich, relevant, and teachable cases. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.
Preface
Part I : Strategic Analysis
Chapter 1 : Strategic Management : Creating Competitive Advantages
Chapter 2 : Analyzing the External Environment of the Firm
Chapter 3 : Assessing the Internal Environment of the Firm
Chapter 4 : Recognizing a Firm’s Intellectual Assets : Moving beyond a Firm’s Tangible Resources
Part II : Strategic Formulation
Chapter 5 : Business-Level Strategy : Creating and Sustaining Competitive Advantages
Chapter 6 : Corporate-Level Strategy : Creating Value through Diversification
Chapter 7 : International Strategy : Creating Value in Global Markets
Chapter 8 : Entrepreneurial Strategy and Competitive Dynamics
Part III : Strategic Implementation
Chapter 9 : Strategic Control and Corporate Governance
Chapter 10 : Creating Effective Organizational Designs
Chapter 11 : Strategic Leadership : Creating a Learning Organization and an Ethical Organization
Chapter 12 : Managing Innovation and Fostering Corporate Entrepreneurship
Part IV : Case Analysis
Chapter 13 : Analyzing Strategic Management Cases
Indexes
|
|
|
|
|
|
|