Explaining how to use Lean principles to drive innovation and strategic portfolio planning, The Innovative Lean Enterprise: Using the Principles of Lean to Create and Deliver Innovation to Customer soutlines simple, yet powerful, visual Lean tools that can enhance idea generation and product development. It starts with a discussion of Lean principles and then identifies the applicable portions of Lean that can drive customer value.
The book discusses customer value in the form of the benefits your customers desire. It walks you through the processes of using Lean techniques to effectively evaluate the quality of any prospective marketing opportunity and includes examples from a variety of industries, including healthcare.
The text discusses value creation, reduction of waste, entrepreneurial system designer, set-based concurrent engineering, and Lean project management. It also includes numerous examples of visual management tools as they apply to innovation to help you develop the understanding required to achieve a competitive advantage for your brand, division, or company through Lean.
Acknowledgments
Introduction
Chapter 1 : Visual Strategy
Chapter 2 : Understanding the Current State
Chapter 3 : Opportunity Identification
Chapter 4 : Idea Generation
Chapter 5 : Delivering Profitable Innovation to Targeted Customers
Chapter 6 : Barriers to Imitation
Chapter 7 : Applications of Graphical Strategy Tools
Chapter 8 : Ranking Offerings
Chapter 9 : Strategy Transformation Process
Chapter 10 : Strategy Transformation Example
Chapter 11 : Alignment and Position Statements
Chapter 12 : Epilogue
Bibliography
Appendix 1
Appendix 2
Appendix 3
Notes
Index
About the Author
