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It is apparent to everyone within the Industry that significant changes are underway. These changes are being driven by the need to operate more efficiently and with fewer people. Picture a general flow of getting more for less, but on steroids! A catalyst for this change has been the application of digital technology, wherein lies a new focus on data science and analytics. This is starting to result in real and significant improvements to overall business performance for some operators. While big data and analytics get most of the attention, it is only one aspect of a broader movement that is popularly referred to as the Digital Transformation and which we have categorized as the Digital Oilfield 2.0; the next phase of the Digital Transformation. One critical aspect of the Digital Transformation that typically gets overlooked is the need for effective data management across the full Well life-cycle. The result of this lack of focus on the fundamentals is that many big data and analytics projects fail to deliver fully on the promised benefits with the occasional spectacular failure.
