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As the field of business analytics continues to emerge, there is a dearth of textbooks geared for this market. Reflecting the growing importance of analytics, this book present the important areas of business analytics with concepts, techniques, applications, and trends where those in business, information systems/information technology, or even some computer science programs may find useful. It appropriate for the graduate level students and undergraduate seniors as well. This authors focus on the key areas where this material could be adequately covered in a one-semester, or even a one-quarter, course.
