Cracking Eastern Europe : Everything Marketers Must Know to Sell

Title: Cracking Eastern Europe : Everything Marketers Must Know to Sell
Author: Allyn Enderlyn, Oliver C. Dziggel
ISBN: 1557382557 / 9781557382559
Format: Hard Cover
Pages: 410
Publisher: Probus Publishing
Year: 1992
Availability: In Stock

Tab Article

List of Figures
List of Tables
Preface
Acknowledgements
Introduction

Chapter 1 : Albania
Chapter 2 : Bulgaria
Chapter 3 : Czechoslovakia
Chapter 4 : Germany (East)
Chapter 5 : Hungary
Chapter 6 : Poland
Chapter 7 : Romania
Chapter 8 : Yugoslavia
Chapter 9 : Eastern Europe: Key Contacts
Chapter 10 : Eastern Europe: Key Resources
Chapter 11 : Major Trade Shows

Appendix
Index
About the Authors