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Our intent in preparing this sixth edition has been to effectively an interestingly cover what every senior-level of MBA students needs to know about craffting, implementing, and executing business strategies-an objective reflected in the new title. The revisions and enhancements extend from cover to cover. You'll find a fresh and greatly expanded treatment of strategy implementation grounded in contemprorary academic research and practitioner experience, new sections covering the latest advances in strategic analysis and strategy formation, and a readings collection that has been expanded from 9 to 15 articles, 14 of which are new. Throughout, the presentation reflects a mainstream conceptual framework, a sharp focus on analytical techniques, and cutting-edge contributions to strategic thinking.
