Effective demand management is becoming critical to a company’s profitability. This comprehensive book provides best practice solutions that will improve overall business performance for supply chain partners and all functions within a company impacted by the demand management process.
· Presents the fundamentals for developing more reliable forecasts and schedules and shows how to build successful relationships and skills needed for collaborative forecasting and scheduling.
· Demonstrates how an effective demand management process contributes to sales revenue growth, lower inventories, increased profit margins and defines what is reasonable to expect from the process.
· Addresses technology, the human quotient, and common decision making elements of demand management that are often overlooked, under-utilized or over-blown and puts them in proper perspective.
· Includes case examples to illustrate the concepts, principles and best practices of demand management and presents scenarios at the end of each chapter to spur further thought and provide insight on how to apply these principles and best practices.
· Provides answers for frequently asked questions and complex issues and tackles the myths of forecasting and demand planning.
Acknowledgments
The Authors
About Oliver Wight
About APICS
Web Added ValueTM
Chapter 1 : Introduction
Part I. Fundamentals of Demand Management
Chapter 2 : What Is Demand Management?
Chapter 3 : Is Demand Management Worth the Effort?
Chapter 4 : Principles of Demand Planning
Chapter 5 : Principles of Communicating Demand
Chapter 6 : Principles of Influencing Demand
Chapter 7 : Managing and Prioritizing Demand
Part II. Issues and Techniques
Chapter 8 : Multiple Views of Demand
Chapter 9 : The Human Quotient
Chapter 10 : Planning Strategies for Managing Uncertainty
Chapter 11 : Performance Measurements
Chapter 12 : Role of Technology
Part III. Collaboration, Consensus, and Integration
Chapter 13 : Demand Collaboration
Chapter 14 : Demand Consensus and Integration
References
Index
