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Today’s elite companies know that the true source of competitive advantage is superior products and services. These companies also recognize that the actions taken during product development will continue to impact their organization for years to come. Designing the future provides a powerful new framework for improving your development capability illustrated by examples drawn from industry leading organizations in aerospace, energy, automotive, healthcare, consumer Goods, and more. Å in these pages, Lean product development expert James Morgan teams up with world-renowned Lean Guru Jeffrey K. Liker to walk you step-by-step through their Lean product and process development framework. You’ll learn how to design a dynamic, people-focused, continually improving system that transforms your business by consistently delivering top-quality products and services your customers will value. You’ll learn how to: å determine and deliver what your customers value most å create flow and transparency in the development process å build high-performance teams å develop chief architects with complete product and business responsibility å capture knowledge to drive continuous improvement å develop new value in your products and services designing the future also reveals the details behind toyota’s sustained product and process development excellence and how Ford managed the greatest product-led business transformation in recent history under CEO Alan mulally.
