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“This book is meant for all the stakeholders in an organization starting from a COO to a line manager. In today's world, where manufacturing is outsourced to developing countries, this book aptly talks about global operations strategies that managers need to absorb . The discussion of human evolution and how it is analogous to evolving management strategies makes the book an interesting read. Goncalves and Porter's use of farming, all the key players involved in farming and the key elements for efficient and successful farming, and how it all relates to various management strategies is very practical and easy to relate to.”
"Goncalves and Porter's book is a practical guide for the global manager, who needs to adapt and succeed in the ever changing global marketplace and multinational institutions, and a reminder to us that the principles of management are still unchanged since the beginning of the history of mankind (caveman) to our modern age (yuppies.) Even in today's complex corporate world, the goal to harvest the planted crop still needs the load, the wagon, the horses, the carrot and the driver to make money and survive."
