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This is where it all starts. Dar too often, the question of whether a certain training program is really needed gets asked to late-after the time has been invested and the money has been spent. Like a successful new consumer product, training should be designed and delivered to meet a need-to fill a demand. With the systematic and straightforward model in this guidebook, you'll learn how to zero in on exactly what people need to learn and how best to meet their learning needs. Don't start training without it!