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A timely and desirable resource for any organization attemping to set up and maintain a world-class customer care operation, this book provides a comprehensive introduction to the emerging technologies in customer care. Cusack explains how process-driven system design, user interaction, content provisioning, and data gathering can help your organization achieve best in class customer care.
Organizations looking for cost-effective ways to service their customer using integrated online solutions for their customer care environments will gain much insight from this one-stop, complete resource. A high degree of detail is provided by the author giving you substantial guidance when reengineering a call center. Also included are numerous case-in-point examples and flow charts which provide additional insights and ease in understanding.
