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QUICK RESPONSE MANUFACTURING is a truly tested way of implementing and achieving a powerful competitive strategy based on speed. Quick Response Manufacturing (QRM) is an expansion of time-based competition (TBC) strategies that use speed for a competitive advantage. QRM stems from a single principle: to reduce lead times. What sets QRM apart from other time-based programs? Quick Response Manufacturing is an approach for the entire organization - from the shop floor to the front office, from purchasing to sales. In order to truly succeed with speed-based competition, you must adopt the approach throughout the organization.