Tab Article
As penalties for corporate and personal risk increase, communicating risk-related information can be a daunting challenge. Communication must be targeted, understandable, and effective without inadvertently provoking hostility and mistrust. Risk Communication, a handbook of strategies and guidance for conveying risk information effectively, has proven a valuable resource. In this second edition, readers get the latest updates on pertinent topics-including current laws, approaches, computer applications, stakeholder participation methods, and ways to evaluate effectiveness. All-new sections explain how to work with the media and represent risks pictorially.
Because communicators, scientists, and engineers may have different needs and questions concerning risk communications, the book is divided into four self-contained parts. Part I provides the background information necessary to understand the basic theories and practices of risk communication. Part II explains how to plan a communication effort. Part III gives more in-depth information on each type of risk message and describes how each differs from its counterparts in other areas of communication. Part IV discusses how to evaluate risk communications efforts, including techniques to measure success.
The first edition was praised by readers for its "pragmatic and unpretentious" advice, as well as its "excellent and thorough" coverage. Now with the second edition, managers, scientists, engineers, health care professionals, students, communication specialists, agency representatives, and consultants will benefit even more by getting contemporary, practical advice on what to do and what to avoid for successful risk communication.
