Tab Article
Acknowledgements
Chapter 1 : Introduction : Time for Fresh Thinking
Part 1 : Modern Myths
Chapter 2 : Quality
Chapter 3 : Customer Satisfaction and Loyalty
Chapter 4 : Innovation
Chapter 5 : Value
Chapter 6 : Information Technology
Part 2 : A New Approach to Marketing
Chapter 7 : Marketing Measurement Frameworks
Chpater 8 : Implementing A New Marketing Strategy
Part 3 : Marketing Tools
Chpater 9 : Tools and Ground Rules
Appendices
