The Environmental Marketing Imperative : Strategies for Transforming Environmental

Title: The Environmental Marketing Imperative : Strategies for Transforming Environmental
Author: Bob Frause, Julie A. Colehour, Laura Dickinson
ISBN: 1557385386 / 9781557385383
Format: Hard Cover
Pages: 264
Publisher: Probus Publishing
Year: 1994
Availability: In Stock

Tab Article

Acknowledgments
Introduction : Here Yesterday, Gone Today

Chapter 1 : Stop, Look, and Listen
Chapter 2 : Snapshot Reality
Chapter 3 : Hot Air, Fast Bucks, or True Commitment
Chapter 4 : Why Do They Do What They Do?
Chapter 5 : Dollars and Sense
Chapter 6 : Charting the Right Path
Chapter 7 : Low Profile or High Profile?
Chapter 8 : Implementing Sound Environmental Programs

Epilogue : Achieving the Environmental Edge
Bibliography
Appendix : Resources
Index