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This is the only book that gives bank managers the practical tools they need to become effective sales leaders and to develop a dynamic, successful sales culture. It builds on practices developed by the co-authors who argue that any financial institution can maximize profitability by combining the principles and practices of leadership with those of sales management and applying them to everyone in the organization. Topics discussed include: defining a strategy and vision; developing lines of communications; building relationships and empowering people; monitoring and tracking performance; coaching, directing, and controlling the sales force; and putting it all together by setting sales goals in motion.
