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You have a great idea for a new business. Now what? How do you turn that great idea into a viable business? Leveraging visual tools. The Startup Equation leads you step-by-step through the decisions you need to make to find your perfect startup model. You'll learn things such as identifying your unique entrepreneurial type, creating a great product, building a great team, finding funding, and scaling - all in addition to the elements essential to crafting a roadmap that fits you and your business.
Drawing from their extensive experience working with startups, Steve Fisher and Ja-Nae Duane offer expert advice on dealing with the challenges and opportunities that accompany every type of new business. The authors include illustrative business examples from companies such as TechStars and 500 Startups, as well as interviews with over 40 entrepreneurs from across the globe. By following the accessible visual roadmap within, you'll discover how to build your own successful business plan for your unique dream.