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The Why of Work explores how leaders institutionalize principles of an abundant organization -- a work setting in which individuals coordinate their aspirations and actions to create meaning for themselves, value for stakeholders and customers, and sustainability for their communities. We all seek meaning at work: purpose, fulfillment, contribution, connection, value, and hope. Of course we find meaning in many settings but the organizations in which we labor are a primary setting for not only for accomplishing assignments but for finding an abiding sense of purpose and fulfillment. Thus work becomes a universal setting in which we seek to fulfill the universal search for meaning.