Viable Vision: Transforming Total Sales into Net Profits

Title: Viable Vision: Transforming Total Sales into Net Profits
Author: Gerald I Kendall
ISBN: 193215938X / 9781932159387
Format: Hard Cover
Pages: 176
Publisher: J.ROSS Publishing
Year: 2004
Availability: Out of Stock

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Developed by industry guru and mega best-selling author Eli Goldratt, Viable Vision is a proven strategic plan and approach that lays out the steps to transform an organization’s current total sales into net profits within 4 years. This book explains the Viable Vision concept and provides readers the proven frame of reference and roadmap for achieving exponential growth in profits, without relying on minor miracles such as a new product breakthrough.Supported by significant testing and proven results in real companies, it is now conceivable that even large companies can grow profits at double digit rates. Concisely packed with the proven principles of 25 years of scientific research and real-life application, readers will learn about the holistic implementation of constraints management in strategic planning, operations, supply chain/logistics, sales and marketing, project management, technology, metrics and finance. Whether or not you are one of the millions of people who have read “The Goal” or other fine books on the Theory of Constraints, you will gain enormous benefits from reading this book. Viable Vision is a must read for anyone interested in rapidly increasing their company's net profits.

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Foreword
Acknowledgements

Chapter 1: Improve
Chapter 2: Viable Vision
Chapter 3: Moving from Complexity to Simplicity
Chapter 4: A Simpler Frame of Reference for Decision Making
Chapter 5: Marketing
Chapter 6: Operations
Chapter 7: Distribution – From Push to Pull
Chapter 8: Project Management
Chapter 9: The Supply Chain
Chapter 10: Information Technology – Necessary But Not Sufficient
Chapter 11: Buy-In- Overcoming the Layers of Resistance
Chapter 12: Strategy
Chapter 13: Executing the Paradigm Shift
Appendix

Index