As the founder of the world's largest nonprofit association of entrepreneurs, Joe Mancuso is unqiuely qualified to explain just how entrepreneurs succeed by using persuasion. He draws on three decades of observation to paint a compelling portrait of the entrepreneurial persuader. Winning with the Power of Persuasion contains a myriad of insights into the entrepreneurial psyche--its fears, doubts, plans, and hopes.
Foreword
Preface
Chapter 1 : Entrepreneurial Persuaders
Chapter 2 : Overcoming Fear, Anxiety and Rejection
Chapter 3 : Creating Leverage
Chapter 4 : Negotiating Techniques
Chapter 5 : Motivating to Make Things Happen
Chapter 6 : Entrepreneurial Persuaders Versus Con Artists
Chapter 7 : The Seven-Step Selling Process
Chapter 8 : Finding a Market Niche
Chapter 9 : Mancuso’s Twelve Commandments
Chapter 10 : Partners and Peers
Chapter 11 : Closing Techniques
Chapter 12 : Entrepreneurial Winners
Afterword
Index
