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	Risk Assessment and Decision Making in Business and Industry: A Practical Guide presents an accessible treatment of the procedures and technologies involved in designing and building risk-assessment processes and models.
	Areas examined include:
	· brokerage-house portfolio management
	· legal decision making
	· construction
	· oil/gas exploration
	· environmental assessments
	· engineering
	· marketing
	· government
	· manufacturing
	The entire volume is presented as a narrative, keeping statistical jargon to a minimum and explaining all concepts, techniques, and processes in a straightforward manner.
	The author emphasizes that the technical aspects of a risk-assessment and decision-making effort are secondary to the cultural, organizational, and interpersonal facets of establishing a framework.
	"Practical" is the operative term throughout the text. Risk Assessment and Decision Making in Business and Industry: A Practical Guide enables readers who are not risk experts to effect an easy execution of the risk model building effort.