Title: Business Intelligence and Analytics in Small and Medium Enterprises Author: Carolina Machado, Pedro Novo Melo ISBN: 1032176318 / 9781032176314 Format: Soft Cover Pages: 168 Publisher: CRC Press Year: 2021 Availability: 2 to 3 weeks
Description
Contents
Technological developments in recent years have been tremendous. This evolution is visible in companies through technological equipment, computerized procedures, and management practices associated with technologies. One of the management practices that are visible is related to business intelligence and analytics (BI&A). Concepts such as data warehouse, key performance Indicator (KPIs), data mining, and dashboard are changing the business arena.
This book aims to promote research related to these new trends that opens up a new field of research in the small and medium enterprises (SMEs) area.
Features
Focuses on the more recent research findings occurring in the fields of BI&A
Conveys how companies around the world are facing today's technological challenges
Shares knowledge and insights on an international scale
Provides different options and strategies to manage competitive organizations
Addresses several dimensions of BI&A in favor of SMEs
Preface
Chapter 1 : Process Mining - Prerequisites and Their Applicability for Small and Medium-sized Enterprises Chapter 2 : Using Customer Analytics to Succeed : The Case of Mexican SMEs Chapter 3 : Data Management Software Solutions for Business Sustainability - An Overview Chapter 4 : A Paradigm Shift in Accounting and Auditing in the Era of Big Data Chapter 5 : Mobile Advertising Framework : Format, Location and Context Chapter 6 : Marketing Analytics : Why Measuring Web and Social Media Matters Chapter 7 : Managers’ Perception of Business Intelligence Capability of SMEs in Turkey Chapter 8 : The Development of Loyalty Programs in the Retail Sector Chapter 9 : Business Intelligence, Big Data, and Data Governance