CULT is a book for all existing and aspiring CEOs who face constant challenges in the rapidly evolving and cut-throat business world of this time and era. Business realities of yesteryears have snowballed into a new dynamics wherein the business head needs to focus clearly on the company's shareholders and stock market wealth maximization. The name of the game is leadership and strategic vision.
Preface : Arindam Chaudhuri
Preface : A. Sandeep
Section I : Leadership
Chapter 1 : Vision
Chapter 2 : Authoritarian Leadership
Chapter 3 : CEOs that We Recognise
Chapter 4 : The Power of One Man at The Top
Chapter 5 : Risk-Taking by CEOs
Chapter 6 : Communicate! Regularly!
Chapter 7 : The Power of MBA
Chapter 8 : Pay-Performance
Chapter 9 : Succession Planning
Chapter 10 : The Winning Losers!
Chapter 11 : Passion
Chapter 12 : Multi-Tasking
Chapter 13 : Loyalty
Chapter 14 : Sustained Sincerity
Chapter 15 : Youth
Chapter 16 : Employee Satisfaction and Firing
Chapter 17 : Health
Chapter 18 : Women CEOs
Section II : Business Strategy
Chapter 1 : Globalization
Chapter 2 : Diversification
Chapter 3 : Importance of Advertising
Chapter 4 : R & D and Technology : Do They Pay Off?
Chapter 5 : Quality & Six Stigma
Chapter 6 : Second Movers' Advantage
Chapter 7 : Controversies and Corporate Reputation
Chapter 8 : Services Versus Manufacturing
Chapter 9 : SBUs
Chapter 10 : Going Public & Private Equity
Chapter 11 : M & As
Chapter 12 : Shareholders' Wealth Maximisation
Chapter 13 : Product Differentiation
Chapter 14 : Going the Bruce Lee Way
Chapter 15 : Competition
Chapter 16 : Recession
Chapter 17 : CSR
Chapter 18 : Ethics
Epilogue
By Arindam Chaudhuri
1. Success
2. Responsible Leadership
3. Theory 'I' Management
By A. Sandeep
1. Vision Vampiring
2. Capabilities & Competencies
3. Meta SBUs
