Essentials of Business Research Methods, 3rd Edition

Title: Essentials of Business Research Methods, 3rd Edition
Author: Arthur Money, Joe F. Hair, Mary Celsi, Michael Page, Phillip Samouel
ISBN: 0765646137 / 9780765646132
Format: Soft Cover
Pages: 494
Publisher: Routledge
Year: 2016
Availability: In Stock

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Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment.

This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.

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Preface

Part I : Introduction
Chapter 1 :
Business Research for The Twenty-First Century
Chapter 2 : Overview of the Research Process
Chapter 3 : Ethics in Business Research

Part II : Beginning the Research Process
Chapter 4 :
Defining the Research Problem and Reviewing the Literature
Chapter 5 : The Nature and Sources of Secondary Business Data
Chapter 6 : Conceptualization and Research Design

Part III : Sampling and Data Collection
Chapter 7 :
Sampling Approaches and Considerations
Chapter 8 : Methods of Collecting Primary Data
Chapter 9 : Measurement and Scaling
Chapter 10 : Questionnaire Design

Part IV : Analysis and Interpretation of Data
Chapter 11 :
Basic Data Analysis for Qualitative Research
Chapter 12 : Basic Data Analysis for Quantitative Research
Chapter 13 : Testing Hypotheses in Quantitative Research
Chapter 14 : Examining Relationships Using Correlation and Regression
Chapter 15 : Other Multivariate Techniques

Part V : Communicating the Results
Chapter 16 :
Reporting and Presenting Research

Glossary
Index