Getting Started with Business Analytics : Insightful Decision- Making

Title: Getting Started with Business Analytics : Insightful Decision- Making
Author: David Roi Hardoon, Galit Shmueli
ISBN: 1439896534 / 9781439896532
Format: Hard Cover
Pages: 200
Publisher: CHAPMAN & HALL
Year: 2013
Availability: Out of Stock
Special Indian Edition.

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This book provides a better understanding of what machine learning is and explains how machine learning can benefit organizations across their various operations and departments, from IT to marketing to management. Applying different machine learning methods to real-world settings, it describes how to integrate machine learning into a business analytics approach and shows how this approach can enhance decision making. The text incorporates case studies and offers supplementary information on a supporting website.

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Preface

Chapter 1 : Introduction
Chapter 2 : How Can Machine Learning Drive Business Value
Chapter 3 : Predictive Modeling
Chapter 4 : Forecasting
Chapter 5 : Text Analytics
Chapter 6 : Operation Research
Chapter 7 : What Next?

Index