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The book focuses on helping students develop strong analytical skills and the ability to solve real-world problems through analysis and synthesis. It also stresses the importance of integrating engineering optimization techniques with business strategic thinking. It starts with the description of different types of supply chains and the strategy for designing an appropriate supply chain based on product life cycle analysis. It then focuses on quantitative analysis techniques including demand forecasting, aggregate planning, inventory management, and distribution network design. It also covers supplier selection. The book is comprehensive yet concise, and includes many practical examples that are designed to help students acquire deep subject matter knowledge.
