The Invisible CEO

Title: The Invisible CEO
Author: A G Krishnamurthy
ISBN: 0070597626 / 9780070597624
Format: Soft Cover
Pages: 196
Publisher: McGraw-Hill
Year: 2005
Availability: Out of Stock

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The Invisible CEO is a repertoire of very deep thoughts and reflections of a person, who till recently, led one of India's best advertising agencies. The book includes a critique of brands and advertising and goes well beyond all of that into what touches our lives and living. The core of the book reasonates with the following theme:

"No matter how different you are, or how much of an `odd man out? you feel, if you believe strongly enough and long enough, it is possible to continue to be who you are and to make a success out of doing what you love.?

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Preface

Chapter 1 : Changing Orbits : My Mudra Years
Chapter 2 : What I've Learned? A 23 years course in Advertising and Life
Chapter 3 : What I've Liked? Why I liked my chosen few? A sampling of ads across one year

Index