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Carol Pearson

Total Book : 1

The Hero and The Outlaw : Building Extraordinary Brands Through The Power of Archetypes
Author: Carol Pearson, Margaret Mark
ISBN: 0071364153 / 9780071364157
Year: 2001
Availability: 45-60 days

Using examples from advertising and marketing and consumer, popular, and organizational culture, Pearson and Mark show that successful brands draw on responses to such archetypes as the hero, outlaw...

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Carol Pearson

The Hero and The Outlaw : Building Extraordinary Brands Through The Power of Archetypes