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Lakshman Krishnamurthi

Total Book : 1

Principles of Pricing : An Analytical Approach
Author: Lakshman Krishnamurthi, Rakesh V. Vohra
ISBN: 1107010659 / 9781107010659
Year: 2012
Availability: 45-60 days

Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking cl...

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List Price: $ 67.99

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Lakshman Krishnamurthi

Principles of Pricing : An Analytical Approach