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Marketing Books

Total Titles : 204
 

Industry 4.0 in SMEs Across the Globe : Drivers, Barriers, and Opportunities

Author: Julian M. Muller, Nikolai Kazantsev
ISBN: 0367761904 / 9780367761905
Year: 2022
Availability: 2 to 3 weeks
The field of Small and Medium-Sized Enterprises (SMEs) digitalization is becoming more mature and has a significant contribution to fully develop the agenda of Industry 4.0. Although national digita...
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List Price: £ 82.99
 

Industry 4.0 Technologies for Business Excellence : Frameworks, Practices, and Applications

Author: Shivani Bali, Sugandha Aggarwal, Sunil Sharma
ISBN: 0367691175 / 9780367691172
Year: 2022
Availability: 2 to 3 weeks
This book captures deploying Industry 4.0 technologies for business excellence and moving towards society 5.0. The book addresses applications of Industry 4.0 in the areas of Marketing, Operations, ...
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List Price: £ 105
 

Blockchain Applied : Practical Technology and Use Cases of Enterprise Blockchain for the Real World

Author: Stefano Tempesta, Stephen Ashurst
ISBN: 0367677350 / 9780367677350
Year: 2021
Availability: 2 to 3 weeks
Blockchain is the popular name given to the exciting, evolving world of distributed ledger technology (DLT). Blockchains offer equitable and secure access to data, as well as transparency and immuta...
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List Price: £ 39.99
 

The Sustainable Fashion Quest : Innovations in Business and Policy

Author: Nikolay Anguelov
ISBN: 0367720736 / 9780367720735
Year: 2021
Availability: 2 to 3 weeks
When thinking about lowering or changing consumption to lower carbon footprints, the obvious offenders come easily to mind: petroleum and petroleum products, paper and plastic, even food, but not cl...
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List Price: £ 48.99
 

An Introduction to Cybernetic Synergy : Improving Decision-Making and Cost Efficiency in Business and Commercial Environments

Author: Mark Rowbotham
ISBN: 0367761351 / 9780367761356
Year: 2021
Availability: 2 to 3 weeks
Cybernetics is about having a goal and taking action to achieve that goal. Knowing whether you have reached your goal (or at least are getting closer to it) requires “feedback”, a concep...
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List Price: £ 48.99
 

Strategic Decision Making for Successful Planning : Solving Problems for Great Results

Author: CJ Rhoads, William Roth
ISBN: 1032055502 / 9781032055503
Year: 2022
Availability: 2 to 3 weeks
Turbulence is not new to the business world. In fact, turbulence is increasing and managers are seeing teams spinning their wheels. Management systems are in a state of crisis and operations are mor...
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List Price: £ 48.99
 

It's All Analytics - Part II : Designing an Integrated AI, Analytics, and Data Science Architecture for Your Organization

Author: David Sweenor, Gary Miner, Scott Burk
ISBN: 1032066814 / 9781032066813
Year: 2024
Availability: Out of Stock
Up to 70% and even more of corporate Analytics Efforts fail!!! Even after these corporations have made very large investments, in time, talent, and money, in developing what they thought were good d...
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List Price: £ 38.99

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Leadership Levers : Releasing the Power of Relationships for Exceptional Participation, Alignment, and Team Results

Author: Diana Jones
ISBN: 0367765187 / 9780367765187
Year: 2022
Availability: 45-60 days
There’s an epidemic of leadership failure—whether something as small as a meeting, or as large as implementing enterprise wide change. Leaders know that sinking feeling when a gap emerge...
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List Price: £ 24.99
 

The Sensei Way at Work : The Five Keys to a Lean Business Transformation

Author: Dan Prock
ISBN: 0367370700 / 9780367370701
Year: 2021
Availability: In Stock
The Sensei Way at Work follows in the wake of dozens of successful business books on the Toyota production system, lean enterprise, and the Toyota Way, yet it is unique. It identifies the five keys ...
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List Price: £ 31.99
Our Price: ` 2550
 

Embedding Culture and Quality for High Performing Organizations

Author: Flevy Lasrado, Norhayati Zakaria
ISBN: 1032176245 / 9781032176246
Year: 2021
Availability: 2 to 3 weeks
The aim of this book is to bridge two different core disciplines: quality management and cross-cultural management, based on how multinational corporations work, and how culture determines individua...
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List Price: £ 31.99
 

Lean Design in Healthcare : A Journey to Improve Quality and Process of Care

Author: Adam Ward
ISBN: 1032178590 / 9781032178592
Year: 2021
Availability: In Stock
This book gives the reader an inside look at creating a new healthcare service using practical examples and scenarios one would face if doing it themselves. This book chronicles the journey of a fic...
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List Price: £ 31.99
Our Price: ` 2450
 

Social and Sustainability Marketing : A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science

Author: Chandana Hewege, Jishnu Bhattacharyya, M.S. Balaji, Manoj Kumar Dash, Weng Marc Lim
ISBN: 0367553635 / 9780367553630
Year: 2021
Availability: 2 to 3 weeks
"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the chal...
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List Price: £ 56.99
 

Synesis : The Unification of Productivity, Quality, Safety and Reliability

Author: Erik Hollnagel
ISBN: 0367537214 / 9780367537210
Year: 2022
Availability: 2 to 3 weeks.
The complexity of today’s large organisations, businesses, and social institutions defeats management approaches based on monolithic thinking. Most industry and service organisations look at t...
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List Price: £ 31.99
 

Entrepreneurship and Big Data : The Digital Revolution

Author: Amjad Shamim, Meghna Chhabra, Rohail Hassan
ISBN: 0367476738 / 9780367476731
Year: 2021
Availability: 2 to 3 weeks
The digital age has transformed business opportunities and strategies in a resolutely practical and data-driven project universe. This book is a comprehensive and analytical source on entrepreneursh...
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List Price: £ 150
 

International Trade in Services : Effective Practice and Policy

Author: Sarita D. Jackson
ISBN: 0367462648 / 9780367462642
Year: 2021
Availability: 2 to 3 weeks
"In 2012, U.S. and European firms accounted for the highest share of revenue generated by the top international architecture and engineering firms in Africa, at 27 and 31 percent, respectively," acc...
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List Price: £ 35.99
 

The Integrator : A Change Management Framework for Achieving Agile IT Project Success

Author: Scott R. Coplan
ISBN: 0367431653 / 9780367431655
Year: 2022
Availability: 2 to 3 weeks
When a $145 million IT project failure pushes Los Angeles to the edge of financial meltdown, the County CEO asks Max McLellan, a harried IT project manager, aka The Integrator, for help. The County ...
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List Price: £ 39.99
 

Behavioural Science for Quality and Continuous Improvement : 25 Lessons from Psychology and Behavioural Economics

Author: Debashis Sarkar
ISBN: 1032168374 / 9781032168371
Year: 2022
Availability: 2 to 3 weeks
This impactful volume demonstrates the application and power of psychology and behavioural economics in the pursuit of quality and continuous improvement. It focusses on how the works of stalwart...
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List Price: £ 36.99
 

Ready, Launch, Brand : The Lean Marketing Guide for Startups

Author: Orly Zeewy
ISBN: 0367466627 / 9780367466626
Year: 2021
Availability: 45-60 days
"A powerful and urgent introduction to lean marketing and the magic of getting it right." -- Seth Godin, author, This is Marketing You may be familiar with the Silicon Valley expression about ...
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List Price: £ 19.99
 

Implementing Hoshin Kanri : How to Manage Strategy Through Policy Deployment and Continuous Improvement

Author: Anders Melander, David Andersson, Fredrik Elgh, Fredrik Fjellstedt, Malin Lofving
ISBN: 1032048255 / 9781032048253
Year: 2022
Availability: 2 to 3 weeks.
This book focuses on the implementation of Hoshin Kanri. It is a response to most books on strategic planning that tend to downplay the implementation and only describe the fully implemented plannin...
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List Price: £ 31.99
 

Innovation Crisis : Successes, Pitfalls, and Solutions in Japan

Author: Eiichi Yamaguchi
ISBN: 9814800740 / 9789814800747
Year: 2019
Availability: In Stock
What has gone wrong in Japan that has led to innovation crisis? Prof. Eiichi Yamaguchi has been committed to answer this question, and his quest has spanned several years and academic disciplines. I...
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List Price: £ 22
Our Price: ` 1750
 

Formula 4.0 for Digital Transformation : A Business-Driven Digital Transformation Framework for Industry 4.0

Author: Venkatesh Upadrista
ISBN: 0367746840 / 9780367746841
Year: 2021
Availability: 45-60 days
A staggering 70% of digital transformations have failed as per McKinsey. The key reason why enterprises are failing in their digital transformation journey is because there is no standard framework ...
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List Price: £ 39.99
 

Manufacturing Mastery : The Path to Building Successful and Enduring Manufacturing Businesses

Author: Rebecca Morgan
ISBN: 0367691167 / 9780367691165
Year: 2021
Availability: In Stock
While there are those who say manufacturing is dying, it is not and will not. Without a universal vow of poverty, growing economies will only increase demand. Manufacturing in the 21st century is no...
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List Price: £ 31.99
Our Price: ` 2500
 

Corporate Coach - Training Flash Cards for Total Quality Management (Set of 30 Flash Cards with Illustrations)

Author: The Kojo Press Development Team
ISBN: 8195456367 / 9788195456369
Year: 2022
Availability: In Stock
Corporate Coach is a simple key to unlock the complexities of “on the job & off the job training and further helps in growth and enhancing the horizon of employees. It is a “Training ...
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List Price: ` 495
 

Enterprise Agility : A Practical Guide to Agile Business Management

Author: Gizem Ozbayrac
ISBN: 1032139099 / 9781032139098
Year: 2022
Availability: 2 to 3 weeks
Despite the astonishing technological developments in our times, it is surprising how little has changed in the way organizations are structured and managed. However, organizations are finally chang...
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List Price: £ 44.99
 

Management Lessons from the Great Explorers

Author: Ralph L. Kliem
ISBN: 0367464330 / 9780367464332
Year: 2022
Availability: 2 to 3 weeks
The early explorers up through those of the early part of the last century were the supreme users of management practices that have been formalized today. Their expeditions had all the characteristi...
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List Price: £ 38.99
 
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