Author: Amitava Chattopadhyay, Aysegul Ozsomer, Rajeev Batra ISBN: 1259029220 / 9781259029226 Year: 2012 Availability: Out of Stock
From smartphones and computers to blue jeans and beer, companies from China, India, Taiwan, Mexico, Turkey, and other emerging markets are now winning leading market shares with their own-branded, h...