Hennig-Thurau
Total Record : 1
Author: Hennig-Thurau, Thorsten; Hansen, Ursula
ISBN: 3540669426 / 9783540669425
Year: 2000
Availability: In Stock The focus of marketing is shifting away from transactional marketing and toward relationship marketing. Companies are beginning to recognize the economic value of stable, long-term customer relation...
ISBN: 3540669426 / 9783540669425
Year: 2000
Availability: In Stock The focus of marketing is shifting away from transactional marketing and toward relationship marketing. Companies are beginning to recognize the economic value of stable, long-term customer relation...
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| List Price: € 109.99 |
| Offer Price: ` 5300 |
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