Katherine Jocz

Total Record : 1
Author: John A. Quelch, Katherine Jocz
ISBN: 1422117359 / 9781422117354
Year: 2007
Availability: Out of Stock
Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In "Greater Good", the authors contend that marketing...
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List Price: $ 35

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