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Perspectives in Total Quality studies customer response to corporate change in the quality era. Designed for practitioners, students, and academics, this book focuses on the current issues in total quality. Comprised of chapters written by leaders in their fields, they address topics such as global competition, ISO 9000, leadership development, customer focus, process management, and culture change.
General managers, quality managers, and quality professionals can use the book as a resource as it offers a contemporary look at how global competition through quality and reorganization will help organizations to compete and survive in the next century. The book will stimulate discussions in seminar courses as well as serve as a reference and source book for academic research topics.
