Carol Pearson
Total Record : 1
Author: Carol Pearson, Margaret Mark
ISBN: 0071364153 / 9780071364157
Year: 2001
Availability: 45-60 days Using examples from advertising and marketing and consumer, popular, and organizational culture, Pearson and Mark show that successful brands draw on responses to such archetypes as the hero, outlaw...
ISBN: 0071364153 / 9780071364157
Year: 2001
Availability: 45-60 days Using examples from advertising and marketing and consumer, popular, and organizational culture, Pearson and Mark show that successful brands draw on responses to such archetypes as the hero, outlaw...
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