Author: Ingomar Kloss ISBN: 3540677135 / 9783540677130 Year: 2001 Availability: In Stock
Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural ...
Author: Perry Marshall, Thomas Meloche ISBN: 1259005259 / 9781259005251 Year: 2011 Availability: Out of Stock
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Perry Marshall, author of the #1 selling book on Google advertising, and internet strategist Thomas Meloche lift the curtain to the 600 million potential customer...
Author: Donald W. Jugenheimer, Larry D. Kelley ISBN: 0765622602 / 9780765622600 Year: 2009 Availability: In Stock
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instr...