Surviving the Media Jungle : A Practical Guide to Good Media Relations

Title: Surviving the Media Jungle : A Practical Guide to Good Media Relations
Author: Dina Ross
ISBN: 1852510439 / 9781852510435
Format: Hard Cover
Pages: 176
Publisher: Mercury Business Books
Year: 1990
Availability: Out of Stock

Tab Article

Acknowledgements
Introduction : The Media Jungle

Chapter 1 : Defining the Terms
Chapter 2 : A Day in the Life of…
Chapter 3 : Enter Grub Street
Chapter 4 : Fishing for Angles
Chapter 5 : How to Write a Press Release
Chapter 6 : Watch the Birdie
Chapter 7 : Bring on the Gin and Tonic
Chapter 8 : Over the Airwaves
Chapter 9 : Beyond the Press Release
Chapter 10 : Whingeing and Whining
Chapter 11 : Some Sort of an Ending

Appendix I : Getting Started
Bibliography
Index