Innovation is about ideas that make life better. But what does it really take to deliver innovative propositions? And what separates companies that drive their industries forward from those that simply talk the talk?
This book takes you inside the minds of the world’s most effective innovators to answer these questions and more. In real stories from industries as diverse as healthcare, finance, technology, and telecommunications, business leaders reveal what it takes to bring new products and services to life. They weigh in on the big debates: how to design an innovative organization of diverse voices, how to protect and grow ideas so they succeed, and how to tune corporate radar to inspiration and turn the signals received into new value.
An essential resource for leaders, aspiring leaders and students of entrepreneurship, business management, HRM, technology and innovation management, and design thinking, the book enables the reader to:
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Hear from leaders with direct responsibility for innovating in a wide range of industries and learn how they do it
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See how to structure for innovation, gain momentum inside an organization and use ideas to shift companies and industries
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Gain insight into what innovators look for when they sense the environment and learn to avoid common pitfalls and misconceptions that stop great ideas coming to life
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Approach innovation in a more balanced way with the 6 Building Blocks helping you prioritize execution and value delivery from inspiration to implementation
Acknowledgments
About the Authors
Part 1 : Innovation : Getting Started
Chapter 1 : Introduction
Chapter 2 : Innovation : A Definition
Chapter 3 : 6 Building Blocks for Innovation : An Overview
Chapter 4 : Building Blocks for Innovation : The Core
Chapter 5 : Building Blocks for Innovation : The Frontier
Part 2 : Innovation in Action
Chapter 6 : Carlo Gasparini
Chapter 7 : Celine Le Cotonnec
Chapter 8 : Peter Lofgren
Chapter 9 : Jeanne Marell
Chapter 10 : Christine Ng
Chapter 11 : Mark Nierwetberg
Chapter 12 : Tim Romero
Chapter 13 : Stephen Simpson
Chapter 14 : Paul Slezak
Chapter 15 : Andre Teixeira
Chapter 16 : Cindy Tripp
Chapter 17 : Victoria Vallstro%u0308m (Bastide)
Chapter 18 : Stefan Vlachos
Chapter 19 : Melissa Widner
Part 3 : Innovation : The Future
Conclusion : Becoming a Master of Innovative Ideas
Resources
Question Index
About the Research
Index
