This book puts successful startup tools in the hands of creators: performers, artists, entertainers, creatives, and media makers seeking to launch like a business and generate more income.
Readers will learn essential entrepreneurial principles taught to founders in the startup community. Creatives who read this book will learn:
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How to launch their creative start-ups
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Ways to run and market their venture efficiently
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Effective methods to test new services, products, and experiences
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To incorporate their entire skill-set in an authentic way
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That they can do this now, without business classes or special training
With actionable information, real world case studies as examples, and specific steps to build business acumen from an artistic perspective, this book puts entrepreneurial tools into the frameworks and mindsets of those working in creative fields.
Paula Landry, MBA, is a creator, writer/filmmaker, and musician who has been teaching and coaching creatives for a decade, through undergraduate and graduate programs in New York City, as well as various non-profits.
