Big Data Analytics : Harnessing Data for New Business Models

This volume explores the diverse applications of advanced tools and technologies of the emerging field of big data and their evidential value in business. It examines the role of analytics tools and methods of using big data in strengthening businesses to meet today’s information challenges and shows how businesses can adapt big data for effective businesses practices.

This volume shows how big data and the use of data analytics is being effectively adopted more frequently, especially in companies that are looking for new methods to develop smarter capabilities and tackle challenges in dynamic processes. Many illustrative case studies are presented that highlight how companies in every sector are now focusing on harnessing data to create a new way of doing business.

Preface

Part I : Big Data : Opportunities and Challenges
Chapter 1 : Big Data : An Overview
Chapter 2 : Big Data Between Pros and Cons
Chapter 3 : Big Data Uses and the Challenges They Face
Chapter 4 : Twitter’s Big Data Analysis Using RStudio
Chapter 5 : Big Data for Business Growth in Small and Medium Enterprises (SMEs)

Part II : Big Data and Businesss Decision-Making Process?
Chapter 6 : The Role of Big Data in Strategic Decision-Making
Chapter 7 : Data Mining and Its Contribution to Decision-Making in Business Organizations
Chapter 8 : The Strategic Role of Big Data Analytics in the Decision-Making Process
Chapter 9 : The Role of the Information System in Making Strategic Decisions in the Economic Institution : Case Study of Baticic in Ain Defla, Algeria
Chapter 10 : The Role of Big Data Analysis and Strategic Vigilance in Decision-Making
Chapter 11 : Big Data Analysis and Its Role in Making Strategic Decisions

Part III : Big Data Applications : Business Examples
Chapter 12 : The Farthest Planning of Big Data in the Light of Information Technology : "Smart Cities : A World to Yet"
Chapter 13 : Blockchain Technology as a Method Based on Organizing Big Data to Build Smart Cities : The Dubai Experience
Chapter 14 : The Uses of Big Data in the Health Sector
Chapter 15 : The Role of Big Data in Avoiding the Banking Default in Algeria (The Possibility of Upgrading the Preventive Centers of the Bank of Algeria as a Source of Big Data)
Chapter 16 : Marketing Information System as a Marketing Crisis Management Mechanism through Big Data Analytics : A Case Study of Algeria Telecom in Bouira
Chapter 17 : Perspectives of Big Data Analytics’ Integration in the Business Strategy of Amazon, Inc.
Chapter 18 : The Hospital Information System : A Fundamental Lever for Performance in Hospitals

Part IV : Big Data and Sustainable Development
Chapter 19 : Big Data Analysis and Sustainable Development
Chapter 20 : Big Data for Sustainable Development Goals : Theoretical Approach
Chapter 21 : Using Big Data in Official Statistics for Sustainable Development
Chapter 22 : The Initiatives of the UN to Improve the Quality of Big Data and Support the Sustainable Development Goals for 2030
Chapter 23 : Big Data and It Role in Achieving the Sustainable Development Goals : Experiences of Leading Organizations

Index