Business Improvement Books

Total Record : 866
Author: Kinjal Medh, M.G. Parameswaran
ISBN: 0070707138 / 9780070707139
Year: 2011
Availability: Out of Stock
The Case Book II highlights the key issues involved in the creation of brand building, consumer products, durables and services advertising. The case book has been compiled by the authors from the a...
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List Price: ` 1335

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Author: A.V. Rajwade
ISBN: 0070148880 / 9780070148888
Year: 2011
Availability: Out of Stock
The last few decades have been witness to a far greater degree of globalisation. There has been a leap in world trade and cross-border finance, and a sharp rise in the currency exposures of Indian b...
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List Price: ` 750

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Author: Dun & Bradstreet
ISBN: 0070620946 / 9780070620940
Year: 2011
Availability: Out of Stock
Propelled by India's economic growth, Indian securities market is continuing to provide opportunities for wealth creation. However, a timely and accurate valuation of securities is imperative for ar...
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List Price: ` 675

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Author: Ram Krishna Sinha
ISBN: 1259005976 / 9781259005978
Year: 2012
Availability: In Stock
For a budding professional, venturing into a career is a move that is attached to a myriad of emotions where he/she is apprehensive, unsure and even scared as to how they are to adapt and mould them...
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List Price: ` 375
 
Author: Amitava Chattopadhyay, Aysegul Ozsomer, Rajeev Batra
ISBN: 1259029220 / 9781259029226
Year: 2012
Availability: Out of Stock
From smartphones and computers to blue jeans and beer, companies from China, India, Taiwan, Mexico, Turkey, and other emerging markets are now winning leading market shares with their own-branded, h...
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List Price: ` 765

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Author: Dr. Rick Brinkman, Dr. Rick Kirschner
ISBN: 1259029204 / 9781259029202
Year: 2012
Availability: Out of Stock
Dealing with People You Can't Stand has been helping good people deal with bad behavior in a positive, professional way for nearly two decades. Unfortunately, as the world becomes smaller and tim...
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List Price: ` 340

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Author: Dun & Bradstreet
ISBN: 0070656819 / 9780070656819
Year: 2012
Availability: Out of Stock
Wealth Management requires a thorough understanding of financial planning process, as well as, of financial products including equity, banking and fixed income, insurance, real estate, art, derivati...
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List Price: ` 695

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Author: Clarke L. Caywood
ISBN: 1259027635 / 9781259027635
Year: 2012
Availability: Out of Stock
The Definitive Guide to PR and Communications?updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbo...
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List Price: ` 1725

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Author: Dave Ulrich, Jon Younger, Mike Ulrich, Wayne Brockbank
ISBN: 1259061051 / 9781259061059
Year: 2012
Availability: Out of Stock
"This definitive work on HR competencies provides ideas and tools that help HR professionals develop their career and make their organization effective." "Edward E. Lawler III, Professor, Universit...
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List Price: ` 688

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Author: Constance M. Brown
ISBN: 1259027643 / 9781259027642
Year: 2012
Availability: Out of Stock
Over a decade ago, when this groundbreaking guide was first published, the world of technical analysis had experienced vast change. Seemingly overnight, technological advances had utterly transforme...
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List Price: ` 699

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Author: Dr. Volker G. Hildebrand, Reza Soudagar, Vinay Lyer
ISBN: 1259025799 / 9781259025792
Year: 2012
Availability: Out of Stock
Globalization and advanced technologies have given ever greater power to the person who decides if your business will succeed or fail'the customer. Whether your company serves consumers or other bus...
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List Price: ` 645
Offer Price: ` 570

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Author: Dun & Bradstreet
ISBN: 0070621004 / 9780070621008
Year: 2011
Availability: Out of Stock
India's fixed income securities market has been evolving steadily since the economic reforms. Fixed Income Securities dwells on the various facets of Indian fixed income markets. It covers the India...
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List Price: ` 583

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Author: Jeffrey Hayzlett, Jim Eber
ISBN: 1259029255 / 9781259029257
Year: 2012
Availability: Out of Stock
What's stopping you from making the changes your business needs to thrive' The most dangerous move in business is the failure to make a move at all. The history of business is filled with companies ...
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List Price: ` 375

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Author: Sue Hershkowitz-Coore
ISBN: 1259029042 / 9781259029042
Year: 2012
Availability: Out of Stock
High-impact language for today's lightning-fast world of sales Filled with practical writing tips, shortcuts, and examples, Power Sales Writing brings you up to date in a world where e-mail, soci...
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List Price: ` 455

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Author: Robert Bacal
ISBN: 1259028690 / 9781259028694
Year: 2012
Availability: Out of Stock
As a manager, you know that employee performance is your most important asset'but are you making smart, well-thought-out efforts to leverage it to its fullest' Manager's Guide to Performance Mana...
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List Price: ` 240

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Author: A.V. Rajwade
ISBN: 0070680183 / 9780070680180
Year: 2010
Availability: Out of Stock
Huge losses have been incurred by several companies in India and abroad on derivatives used for "hedging" interest rate and currency exposures, in the recent past. This has exposed a major weakness:...
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List Price: ` 655

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Author: Linda Gorchels
ISBN: 1259027724 / 9781259027727
Year: 2014
Availability: Out of Stock
The essential guide to seamless product management for today's fluid, unpredictable business world Long considered the most useful and insightful guide of its kind, The Product Manager's Handbook...
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List Price: ` 1225

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Author: Al Ries, Jack Trout
ISBN: 125902900X / 9781259029004
Year: 2012
Availability: Out of Stock
The book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit....
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List Price: ` 1350

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Author: Prasanna Chandra
ISBN: 1259005992 / 9781259005992
Year: 2012
Availability: Out of Stock
This book seeks to capture the essence of modern developments in investments and provides a guided tour of the intricate and complex world of investments. Written by a highly acknowledged author ...
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List Price: ` 675

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Author: Al Switzler, David Maxfield, Joseph Grenny, Kerry Patterson, Ron McMillan
ISBN: 0070222924 / 9780070222922
Year: 2012
Availability: Out of Stock
Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change ha...
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List Price: ` 650

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Author: M.G. Parameswaran
ISBN: 0070223947 / 9780070223943
Year: 2012
Availability: Out of Stock
'M G Parameswaran has produced a sound and attractively-written book that is intellectually accessible to marketing and advertising practitioners, from the most senior to the most junior. They will ...
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List Price: ` 605

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Author: M.G. Parameswaran
ISBN: 0070147949 / 9780070147942
Year: 2009
Availability: In Stock
This book is a compilation of articles published in various business publications over a period of ten years. The book traces the post-liberalization era changes in Indian markets in general and adv...
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List Price: ` 435
 
Author: Sunil K. Parameswaran
ISBN: 0070620873 / 9780070620872
Year: 2007
Availability: In Stock
The Securities Markets Series has been designed to cater to professionals who do not have time to read and assimilate a treatise on Financial Management or Corporate Finance. It provides a reasonabl...
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List Price: ` 225
 
Author: Srikumar S. Rao
ISBN: 0070703671 / 9780070703674
Year: 2010
Availability: Out of Stock
In these tough times, there are few people who are completely happy with the current conditions. From business executives to the everyday Joe or Jane, everyone seems to be going through a rough econ...
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List Price: ` 415

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Author: Frank Arnold
ISBN: 1259029034 / 9781259029035
Year: 2012
Availability: Out of Stock
Master the skills that icons throughout history have used to achieve the highest levels of success 'This is an intelligent, knowledgeable presentation of management. The pragmatic approach of lea...
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List Price: ` 638

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